Barricaid Stories: James Deiter Testimonial

I recently had the opportunity to travel to Houston, TX, and work with James to tell his story about his chronic pain issues, surgery, growing his business, and family. James is a very active guy that loves skiing, scuba diving, hunting, and anything outdoors. He is a Husband, Father, CEO, and all around great guy. As someone who has struggled with back pain and injuries from sports, Barricaid was the solution he was looking for to get him back to doing the activities he loved.

In the following video, I break down some of the unique aspects of his story, what made it challenging and some of the fun we had putting it all together. At the end of the video, there is a funny Celsius promo we did with James so wait until after the end cards. He was great to work with. I also discuss how Barricaid, a medical device company based in Boston, uses these stories to educate and inspire their sales reps, attract new customers, and give credibility to their device using these stories. All done in a very authentic and relatable way.

I hope you enjoy this great testimonial story!